SM Pro was founded to bridge the gap between traditional event agencies and technical-production houses to offer a unified solution to the market. We have since grown to become experience architects that pride ourselves in creating unique offerings to suit each individual brief. This approach has made us a quietly disruptive agent in the industry, with trusted clients that look at us as partners rather than service providers. As a boutique agency based in Dubai, we offer unique and impactful solutions in events, branding, and marketing communications. SM Pro blends creative experiences with technological engineering; mixing workmanship with science. With a portfolio spanning projects for Government Entities, Retailers, and Corporates; the team at SM Pro works closely with entities such as DEWA, RTA, DCT Abu Dhabi, Burjuman, Reef, Oasis Mall, and many more.

Embedded in our ethos is our mantra of creating magical experiences for our clients. Magic is simply the ability to create impactful moments in the blink of an eye, using a fine balance of innovation and technical precision. Our trademark is a combination of creative flair, narrative experiences, and bold technical methodology, which we blend to create these captivating moments.